Personal Brand Session Plans

You’ve put your heart and soul into your business. It deserves better than selfies, blurry mobile photos and out-of-date headshots. Focus on growing your business and let me take care of the images for your website and social media that will help you get noticed and give you the know, like and trust factor.

All prices are excluding VAT/moms.


Full day photo session
up to 5 stories (about 6 hrs)
100+ edited images
personal shopper/stylist
hair & makeup


Brand Booster

Half day photo session
up to 3 stories (about 3 hrs)
40+ edited images



Mini Portrait

30 min session at Stockholms City Hall
3 edited images


Do you have any questions?

You might find some answers here, but if not, don’t hesitate to send me an email ( or fill in the contact form.

I’m really awkward in front of the camera. What if I don’t know what to do?
Oh, don’t even think about this! It’s my job to help you all the way.

I am really uncomfortable in front of the camera, which I think is why I photograph the way that I do and why I love storytelling photography. I’m really down-to-earth and my greatest aim is to help you relax and be yourself because this will automatically result in great photos.

I will give you things to do, think about and talk about to elicit natural expressions, gestures and to take your focus off the camera. I will constantly be hunting for that twinkle in your eye and genuine reactions. Give yourself permission to just be you.

Even for portraits I will give you gentle direction to help you look your best – without any weird, unnatural poses.

What should I wear?
I work closely with an amazing personal shopper/stylist who can help you. My luxury package includes a session with her in central Stockholm.

She will work closely with you to find out what would suit you and your brand, and she will take you shopping so you can get real, hands-on help. There is absolutely no pressure for you to buy anything, but if you need help with this, you’ll have the expert there with you.

Even for my other sessions, I’m happy to give you tips on what will work best for your photos and send inspiration boards.

It can be good to have a few outfits for your session so that you have some variety in your photos. Since you will most likely be sharing quite a few images on social media, it’s great if you’re not wearing the same clothes in each photo.

Aim to have a different outfit for each story we are capturing. You can even add variety to a story by adding and taking away accessories like jackets, jumpers, hats.

If you want help with hair and makeup I’m happy to recommend my favourite professionals to help you.

Where will we be?
I want my photos to have depth and a context. I want them to be unique for you and to tell your story and the location plays a big role in this.

We will work closely together to choose locations that will suit you and your brand, both indoors and outdoors. Perhaps you want your audience to imagine themselves in your images, enjoying your product or service. This will really influence the choice of location and style of the images.

We could be in your home, at the beach, in a forest, in an office environment, a hotel lobby, in the city, at a rooftop bar, a cosy café, shopping at a local market – you get the point.

The possibilities are endless and will depend on your personality, your lifestyle, your brand, the season, and the feeling you want your images to have.

Don’t let your location hold you back. Personal brand photography sessions are not only limited to Stockholm. My aim is to make this process as easy and efficient as possible, so if I can save you time by traveling to you, don’t hesitate to ask. Prices for travel available on request.

Travel dates for Australia will be announced when available and travel to other cities and international destinations can be arranged.

Why not book in a session while you are abroad to capture a unique story or to illustrate your jetsetting lifestyle?

What about the weather?
It’s usually no problem to work around the weather. If we’re outdoors, we can either embrace rain, snow or wind and include it in your photos or move to an indoor location. We’ll decide together the best way to deal with it – either reschedule or choose a different location.
What do you mean by ‘story’?

A personal brand photography session with me will be based around the number of stories you want to tell rather than a specific length of time.

One story would typically result in a variety of images from one location and some examples could be: your morning routine (breakfast? yoga? a run? decked out on the couch trying to wake up?), natural portraits, a conversation or meeting at a cafe or your workspace, an afternoon with your family, details showing how you work.

What all the stories have in common is that they are real-life, authentic situations that are not formally styled, posed or studio-based. I work primarily with natural-light, with an emphasis on capturing moments as they naturally unfold (with just a bit of direction to make sure that we capture the best images possible for your brand).

Why ‘stories’?
As opposed to traditional corporate headshots, which focus on how you look, personal brand photography is all about showing your audience who you are. The real you.

When your followers and potential clients can get to know you, it gives them a sense of familiarity and trust. When they feel that they know, like and trust you, they are much more likely to take the step to invest in you – either in terms of money or time.

The best way to do this is through storytelling photography combined with great, relatable, appropriate and interesting content.

I’m not sure what my ‘personal brand’ is, so how will I know what kind of photos I need?
I’m here to help. We’ll start with a simple questionnaire and a chat (either in a café or online) so I can get to know you. We’ll talk about who your ideal clients are, your ‘why’ and the message you want to send with your photos.

I also work very closely with an expert personal brand strategist so if you need a more thorough personal brand strategy and help with social media and web, she’s here to help.

Will the photos be edited and formatted to the right size?
Yes! The session is just the tip of the iceberg as most of the work goes on behind the scenes. I’ll choose my favourite photos from the session and edit them. This includes adjusting contrast, shadows, highlights etc and converting certain images to black and white if that would suit your brand and the specific images.

Once you’ve seen your images, you can select five favourites for extra retouching if you would like.

I will plan the photographs based on how you plan on using them and make sure they are in the right resolution. For example, if you need a full-width banner for your website with space for text, I’ll photograph with this in mind. If you need square content for Instagram or a particular format for ads, I’ll plan for this.

Purchased images will be downloadable in full resolution and cropped and optimised for social media and web (if required).

Permission will be given to publish images on social media and web for an unlimited length of time (all details will be outlined in the contract you will be sent on booking your session).

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